LONDON, UK, Oct. 6, 2022 /EINPresswire.com/ — The world’s first digital 360 degree sustainability management solution for the travel industry is here – Weeva is launched for beta users

The hospitality industry alone is estimated to be worth over $570 billion worldwide, the travel industry as a whole is worth $1.6 trillion and employs over 271 million people – simply put, the sector travel has weight. However, this weight is not currently realizing its full potential when it comes to mitigating the climate crisis, halting biodiversity loss and driving social and economic development, despite the apparent drive for change.

This thinking was the catalyst that got Weeva co-founders Julie Cheetham and Lindsey Walter to think about how they could help reverse the trend of unsustainable practices in the travel industry. Their vision is to usher in a new era of net positive impact at every level, from BnBs and luxury safari lodges to urban boutique hotels and corporate travel hotel chains. The answer, they concluded, lies in data – or lack thereof.

“How can you map where you are going if you don’t know where you are? So many people in the travel industry want to do better but don’t have the means or the knowledge to know where to start. We wanted to break down barriers of entry to sustainability and demonstrate that everyone is welcome, and everyone can make a difference as long as they have a central data repository that clearly tracks where companies are at. when it comes to the impact of their operations,” says Weeva co-founder and chief executive, Julie Cheetham.

Weeva is a uniquely designed software-as-a-service (SaaS) platform – accessible on any desktop, laptop or tablet – that enables users to adopt a measurable and holistic sustainability practice. It does this by offering a system of 360-degree interconnected tools and easy-to-use technology that tracks and reports net environmental and social impact in real time. Provide a central repository for data collection, analysis and reporting. Upon entering all the necessary data, properties will get a live progress indicator score and can chart where they want to grow. Weeva also supports their journey of continuous improvement, with a range of easy-to-use resources.

Weeva’s core framework is built on The Long Run’s 4Cs: Conservation, Community, Culture and Commerce. This is an established foundation for lasting change. Within the 4Cs are the Weeva Parameters – 18 interconnected areas that must be holistically managed for a business to be sustainable and resilient. This diversity of metrics gives users a more nuanced perspective of their company’s total impact, both positive and negative, that goes far beyond the myopic focus on carbon emissions that misses out on other key aspects of sustainable operations.

Accessibility, inclusion and democratization of sustainability in the sector is of paramount importance to Weeva and as such the platform not only has a low price – less than $1000 per year per property – but it has also been structured to allow users to start, no matter how small, and in whichever of the 4Cs they feel most comfortable with. Each trip will be unique.

Additionally, no matter how large a property is, how many guests it hosts, or where in the world it is located, using AI Weeva can weigh entries to ensure that properties see a Weeva progress indicator and data analytics related to their circumstance. This, coupled with the ability to identify anomalies and weed out false data, creates both a highly personalized profile and an accurate representation of progress.

“Just as the invention of personal fitness trackers led people to take ownership of their health and wellness in ways never seen before, Weeva wanted to replicate this behavior for the practice of sustainability in tourism. Weeva won’t do the work for you, but it will make it much more doable and serve as an antidote to greenwashing while lending a helping hand to those unable to embark on this journey on their own, whether for reasons of time, money, or HR constraints. The important thing is that we encourage everyone to get started. Says Weeva Co-Founder, Director and Head of Business Development at Nianova Advisors Lindsey Walter.

Weeva is currently available to a beta group of hotel properties that includes a range of users from African safari lodges to a Costa Rican jungle camp and even a Cornish pub hotel. And with plans to expand membership later this fall and open to all users in the new year, Weeva has big plans to become the benchmark for digital sustainability management solutions. .

Notes to editors:

Testimonials from pilot users:

Incredibly useful tool for operations. Allows easy tracking of set goals.

Rebecca Dames, Conservation Manager, Grootbos (South Africa)

I love it! The colors are so fun and interactive. The language is concise, clear and yet comprehensive. You don’t have to be a sustainability expert to understand this. I like the organization of topics and ideas. Makes things very accessible and eliminates durability “spillover”… At the end of the first week of Weeva UAT, we are absolutely thrilled with Weeva! It’s easy to use and rich in information (So much more knowledge is built into Weeva than expected – fabulous!).

Emma Tuzinkiewicz, General Manager, HBD (São Tomé and Príncipe)

The best and fastest feature of Weeva I see is to manage resource usage by numbers.
Phillippa Hughes, General Manager, The Bull Inn (UK)

Weeva platform images (high resolution) can be downloaded here.

Katy Roxburgh
Atalanta
+447792819834 ext.
katy@atalanta.co
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