Tips for finding your personal travel niche
Whether you’re a new travel consultant or a seasoned agent who’s been in the industry for years, it’s important to have a travel niche or specialty area that showcases your expertise to customers. Standing out from others in the same field can help drive business and increase sales.
However, choosing a travel slot doesn’t happen overnight – it’s not just something you choose out of the blue. Figuring out what your specialty is can take time, research, and critical thinking. Here are some tips to get you started in the right direction.
Profiting from what you sell is the key
Whatever field you choose to specialize in, it is crucial that you enjoy it. If you’ve never been to one of the Disney parks and aren’t even really interested in going there, chances are you don’t like creating these itineraries for your clients.
On the other hand, if you grew up spending family vacations in Jamaica and could talk for hours about the destination and know the ins and outs of the island, you will do extremely well at selling it. The itineraries you create are sure to stand out from other agencies and your clients will return from their trips delighted with the memorable experiences.
Personalize what you sell
Having a passion for something means you really enjoy it, and that’s usually personal. It’s important to sell a type of trip you would do over and over again – so you don’t get tired of reselling it over and over again.
Solo adventures are your passion? Do you get excited every time you board a cruise ship? Are you constantly looking for new things to do in a specific destination? Keep in mind that your current niche may not be what it will be later. Be open to your specialty which evolves with the turning points in your life. While solo travel might be your passion now, if you choose to have kids on the road, family travel might slowly become your new preference.
Don’t worry about being too unique
While it’s important to stand out, and selling rare travel forms can absolutely bring you business, don’t worry too much about trying to be too unique. Trying to be too different may end up getting you a small pool of clients, and business could soon run out.
Choosing something lucrative with an endless customer base is helpful. Although destination weddings are popular, there can never be too many agents selling this area. You can put your own spin on it by specializing in destination weddings in a specific area. Honeymoons are another example – there will always be couples looking to plan a post-wedding vacation, but perhaps your area of expertise is luxury honeymoons or adventurous honeymoons.
Finding your personal travel niche will take time and there is no need to rush the process. Using these tips should help you narrow it down, and don’t hesitate to speak with other travel agents who seem to be thriving in selling to their niche market. They will more than likely be happy to share what works for them.