Posadas Hotel Brands Launch New Website Experiences Powered by Amadeus
When researching a hotel online, travelers look for websites that immerse them in a destination and entice them to book. With this in mind and building on the successful launch of the La Colección Resorts by Fiesta Americana website, Posadas has again partnered with Amadeus to create new custom websites across its 185 hotels and 9 brands.
Posadas leverages Amadeus’ cutting-edge technology and expertise to deliver new branded websites for its portfolio, including Live Aqua, Grand Fiesta Americana, Curamoria Collection, Fiesta Americana, The Explorean, IOH, Fiesta Inn, Gamma and one. The objective of this partnership is to increase visibility and bookings to then increase revenues, allowing customers to build truly experiential stays.
Websites are setting a new industry standard for the depth of information available to customers. Hoteliers can list attractions and events, highlight nearby areas of interest, and provide navigation maps — everything a traveler needs to make an informed decision about where to stay. Additionally, the sites also provide comprehensive information on the property’s ability to accommodate groups, business conventions, and weddings, allowing planners and brides to secure their event destination and coordinate details.
New Web Experience, Supported by iHotelier® Booking Engine and Amadeus Digital Media Campaigns, Enables Posadas Brands to Achieve Meaningful Results Through Their Website Direct Booking Channels Through Service Promotions tailor-made and up-sell opportunities. In fact, comparing post-launch performance on new websites to pre-pandemic performance, new sites resulted in a 60% increase in direct bookings for luxury properties and a 371% increase in bookings for properties. resort.
“We are proud to launch this new web experience and provide customers with an informative and customizable shopping flow while showcasing our beautiful properties,” said Enrique Calderon, Chief Operating Officer, Grupo Posadas. “The Amadeus team continues to demonstrate their understanding of our needs and innovation to provide more effective solutions for our business.”
“We are delighted to extend our partnership with Posadas”, said Sergio G Rosarios, Regional Vice President, Latin America and Caribbean, Hospitality, Amadeus. “Our teams have worked closely with them to understand their goals and requirements while ensuring that the technology supporting the sites seizes maximum growth opportunities. »
Under previous agreements to generate profitable demand using Amadeus technology, Posadas relies on the Amadeus integrated reservations suite, including the iHotelier booking engine, guest management and web-based solutions. The company also has access to industry-leading market intelligence with Agency360® and Demand360® to power its GDS Media strategies, and partners with Amadeus’ team of digital experts to execute comprehensive digital media campaigns.
Amadeus delivers more personalized and authentic travel experiences. Our solutions are designed to enrich every step of the traveler journey and help hotel providers acquire, serve and retain customers by cost-effectively driving demand and converting them into loyal fans.
With over 30 years of experience, we design open, industry-leading software to deliver the most efficient, reliable, and dependable systems to our customers. With experts in over 175 countries, we have deep knowledge of the hospitality industry and want to enable our hotel partners to create memorable experiences for our guests.
To learn more about Amadeus, visit www.amadeus-hospitality.com.
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