New brand Disney Destination Gatherings brings groups together
Disney has announced that it will bring together its collection of experiences for groups, from family reunions and weddings to school trips and conventions, under a new brand.
Dubbed Disney Destination Gatherings, the collection of businesses that includes Disney Meetings & Events, Disney’s Fairy Tale Weddings & Honeymoons and Disney Imagination Campus will help people come together as group travel rebounds.
“Lost experiences and stolen moments have created a connection deficit for people over the past two years as many have missed events that cannot be recreated,” said Javier Moreno, senior vice president of Disney. Destination Sales Solutions. “With Disney Destination Gatherings, we hope to bring people together again with unforgettable experiences created by a brand they can trust.”
Disney is seeing high demand for group experiences, with the company hosting thousands of weddings and many couples extending the celebration with multi-day events.
Business travel is also on the rise as more organizations and industry professionals return to in-person conferences and events. Disney destinations offer the added benefit of being places attendees want to visit, combining business and leisure travel to provide pre- and post-visits for attendees and their families.
“With a significant recovery in travel, we believe Disney Destination Gatherings is well positioned to meet the needs of those planning meetings, social events, weddings and student group travel,” continued Moreno.
Students, parents, and educators are once again interested in school trips, especially when programming focuses on learning and observing real-world applications that use Disney theme parks as a living laboratory.
“Simply put, Disney Destination Gatherings, whether at a theme park, a resort, or aboard Disney Cruise Line ships, are about creating those moments that connect us and the connections that inspire us,” said Moreno.
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