Introducing Fahd & Ayesha, the talented duo behind ‘The Social Squad’ of Exceptional Weddings
This winter has been a big celebration of weddings and while the world is still grappling with the pandemic, weddings have been going strong with fun, fashion, song and dance in mind.
Wedding planners Fahd and Ayesha Nassr, who run a hugely colorful and successful operation called The Social Squad, have been ahead of the curve during the pandemic, finding creative and responsible ways to make weddings as enjoyable and yet as safe as possible. possible. They plan weddings all over the world, exploring new, untapped destinations for couples looking to get away from it all. With half the world in lockdown or still having strict quarantine rules, Turkey – with its flexible tourist advisories – is a popular option.
Here in Karachi, Fahd and Ayesha’s latest achievement is the celebrity wedding of Saboor Aly and Ali Ansari. They were responsible for the beautiful and scenic Nikkah at KPI (Karachi Parsi Institute) and also the vibrant reception, which ensured a fun afternoon of gaming.
Fahd Nasr and Ayesha Fahd, the minds behind the celebrity wedding that went viral, have been in the business long enough to know how it goes. They have hosted over 50 brides and approximately over 100 events in four years. During these four years, the scale of their marriages grew. For example, their first wedding saw a guest list of 150 people while they were recently in talks for an event that would have a guest list of over 1,500 people.
Fahd and Ayesha have big ideas up their sleeves; the exceptionally creative couple come up with ideas that customers simply love. People are also getting inspired by their @thesocialsquadpk Instagram page because there are so many fun ideas. A Caribbean getaway, a Mediterranean skyline, a royal Mughal theme and so much more. Something for everyone is the idea and the strength is in the execution. An adventurous bride wanted a “Coffee with Mariam” themed event, with Mariam being the bride.
The talented duo run these massive events with a tight-knit team of 9-10 extremely dedicated members who very clearly understand the brand’s vision, aesthetic and work ethic.
Their weddings always stand out for their attention to detail and this is perhaps one of the distinguishing features of their style.
“We meet the bride and groom several times before giving figures. Whether you pay a small amount or a large amount, you will get the same service. Our work is more detailed, in terms of customization, so it requires more time than other event planners, which is why we can’t take on too many projects at once,” says Fahd when talking about how they approach each project. Because of their way of working, Fahd and Ayesha have been compared to the dynamic duo of Made in heaven, the Zoya Akhtar-led Amazon Prime show about two Delhi-based wedding planners by many customers and fans.
Ayesha admits that there are vaporous element to their way of working. For example, Fahd usually decides on a theme song for each wedding, which he draws inspiration from. “I’ll listen to it everywhere, in the car on repeat. And I’ll make a point of using that song somewhere in the wedding. But his choice of songs is not limited to Bollywood. “I love Ali Sethi and Abida damn it Also.”
Without a doubt, December is the busiest time of the year, Ayesha reveals. For example, in 2021 they ran 16 events in 28 days. Despite this, every event is special for them. “Ayesha tells me I’m stupid like that,” Fahd jokes. “I miss my wives every time we end an event.”
And the Social Squad has seen some interesting brides. “There was Fiza, who didn’t want plastic products at her wedding and wanted everything to be very eco-friendly,” Ayesha shares. The duo worked with NOWPDP to create organic fabrics to avoid creating waste, and 30% of their budget went to these artisans. “It was the most thoughtful event we’ve done.”
Speaking about how the pandemic has affected the wedding culture in Karachi, event organizers were quick to point out that COVID-19 is forcing people to have smaller weddings. “Now people don’t mind having intimate events; it is not something that is despised. Ayesha also added that people no longer spend on quantity but on quality. So budgets may not have changed, but wedding sizes and guest lists have become smaller than was the norm before COVID.
Another trend the duo noticed is how guests want the wedding to be interactive. A client wanted a pakistan style play show at their wedding, while some brides opt for theatrical performances. People now also want pre-wedding themed events other than the traditional mayun/mehndi that would usually kick off the wedding festivities. “Clients now have very elaborate and detailed concepts,” concludes Ayesha.
It’s not always easy navigation though. Understandably, weddings are a stressful and emotional time, so one can only imagine the family drama that Ayesha and Fahd would be sucked into during the wedding preparations. “It’s tough. Some marriages, especially big ones, see conflict. Sometimes the fathers of the bride and groom fight; one wants more prominence than the other,” Fahd reveals. But the team is prepared for such fights and so all make sure to meet the needs of all family members and make sure there is peace.
In conclusion, Fahd has some advice for future brides. “Whether Covid or not Covid, intimate weddings are the way to go. Less is definitely more. We also need to be safe while Covid is here, so we make sure our bride and groom are vaccinated. We make sure that all of our work is also vaccinated as well. It’s a post-pandemic world we have to live with.