Growth of Indian wedding wear in North America and how a brand like Cbazaar is meeting these demands
Update: May 02, 2022 1:47 p.m. STI
New Delhi [India], May 2 (ANI/ India PR Distribution): Weddings are a big business in India. According to a 2017 KPMG report, India’s wedding industry is estimated to be worth around $70 billion.
The industry is very messy with small and medium sized establishments and then a few big brands trying to enter the industry. According to Technopak, the total Indian ethnic clothing market is valued at Rs 70,000 crore; ethnic clothing for women has a market share of 85% (Rs 59,500 crore) and is expected to grow at a CAGR of 10% through 2022. Wedding costs in India are estimated between USD 6,750 and USD 675,000 according to researches. An Indian probably spends a fifth of his life’s wealth on a wedding.
About 25 million Indians stay abroad and earn an average income of about 40,000 to 50,000 USD per year. While Indian weddings are becoming common in the United States and more and more first-generation Indians are getting married, the selection of wedding dresses in the United States is still limited. From designers to regular boutiques, many stores in India take more than 20 days to tailor dresses and may not be able to ship the item on time. Fit is also another major concern that customers face with made-to-measure dresses.
Some of them rely on Facebook groups to post referral requests for tours to Mumbai, Delhi, Ahmedabad and more to plan the purchase of family outfits for occasions, weddings and bridal showers. Weddings, festivals and family occasions are driving the demand for ethnic clothing from the Indian diaspora, and the demand is being met by online players like Manyavar-Mohey and Cbazaar. Known for offering distinctive opportunities to wear ethnic clothing at economical prices, these brands cater to confident, attractive and fashionable millennials who proudly display their `desi avatar’ at weddings, events and different unique occasions.
Cbazaar has largely dominated the Indian ethnic casual wear industry with its footprint in USA, UK, Mauritius, Australia, Middle East and Southeast Asian countries. Selling ethnic clothing requires a different set of skills than western clothing. Diaspora sizing and fit are a bit out of the ordinary (compared to usual Indian sizes), so customization plays a key role in buying ethnic clothing. Thanks to its unique technological process, Cbazaar has succeeded in achieving the perfect fit and increasing customer satisfaction to the maximum. Cbazaar organizes ethnic clothing for NRI/South Asian women/children around the world.
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